Small by design.
We treat every layer of a business as a design problem. Brand, product, ops, go-to-market, all built with the same care, by the same people.
Fun-sized.
Six senior leaders who've shipped across product design, strategy, engineering, and operations. This is all of us. Each of us has been the one in the room without anyone above to escalate to, and we like it that way.
Four-plus years at Meta as Principal Product Designer on Central Integrity and Support. Before that, twelve years at a product agency, eventually as Chief Design Officer, co-founding SNACKS along the way.
Three years at Meta as Principal Product Designer across Central Privacy, Enterprise Tooling, and Developer Experiences for thousands of internal teams. Twenty-plus years before that across agency and platform. Co-founded SNACKS to put both kinds of muscle to work in one place.
Seventeen-plus years running digital programs and product strategy, including stretches at Postlight and NEWJ. Keeps roadmaps honest, deadlines real, and treats every dog he meets like a colleague.
Twelve years at agencies, most recently as Director of Design, with earlier advertising stints across Saatchi & Saatchi, Leo Burnett, and Publicis Kaplan Thaler. Operates by one rule: there's never a problem too small.
Twenty years across design and technical product management. Most recently led the team behind AAR's Concourse, the digital MRO platform that won Aviation Weekly's Laureate in 2024. The one who keeps design, product, and engineering pointed at the same target.
Came up through agencies straight out of college; now a designer at SNACKS. Strong in visual storytelling and systems thinking: the kind of designer who can sweat the pixel and zoom out to the whole system without losing focus on either.
And a bench of senior specialists we've already shipped with.
Research, motion, content strategy, ML engineering, voice and brand. When the work calls for one of them, we don't post a listing, we call someone we trust. They join our channels, our standups, and our standard. No agency rolodex. Just trusted people.
It's how six people recently put a generative AI product in the hands of a national brand's 400-person sales team: our core on design and product, partner engineers we've shipped with before, one team. The full story is one we tell in person.
Fewer layers. Faster loops.
No layers between you and the work.
Most of what slows a studio down is internal: junior teams managed by senior teams managed by partners. We skip all of it. Your point of contact is a person doing the work.
AI moves the speed. We move the standard.
AI compresses cycles that used to take weeks into days: a daily trivia game went from first sketch to the App Store, Play Store, and web in seven weeks. The standard for what's good doesn't move, and neither do the guardrails: senior review on everything that ships, client work kept out of model training. We throw more work away, act on more feedback, and iterate harder, not just ship more.
We work within, not just with.
The best work happens when we're part of the team: Slack channels, standups, the messy middle. Not consultants delivering a deck. Partners shipping with you.
Three layers. One standard.
Design
- Product design (0→1 and 1→100)
- Brand identity & systems
- Motion & interaction design
- Content & editorial design
- Design systems & tooling
- AI product design (generative UX & guardrails)
Strategy
- Product strategy & roadmapping
- Research & validation
- Positioning & messaging
- Go-to-market planning
- AI integration strategy
Operations
- Product management
- Engineering leadership
- AI ops & evaluation
- Process & team design
- Ongoing operational support
Some of this is the six of us. Some is the network. The standard is the same either way.
Let's build something.
Brooklyn / Chicago. Eastern time, mostly.
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